Few would argue that link-building is still an integral part of a successful SEO strategy. The question then becomes, what kind of links are most valuable to your website? In the past, many webmasters sought after links from sites with high PageRank and lots of traffic. However, recent studies show that link relevancy is much more important than volume when it comes to search engine optimization.
For example, a study by Searchmetrics looked at the correlation between Google rankings and the number of links pointing to a website. The results showed that the highest-ranking sites in Google had an average of 4,878 backlinks. The lowest-ranking sites had an average of 6,846 backlinks.
The data says: Link relevancy is more important for SEO than volume
In the world of SEO, there is a common misconception that more is always better. When it comes to link building, this could not be further from the truth. In reality, it is far more important to focus on quality over quantity. This is because search engines like Google place high importance on link relevancy when determining rankings. So, what does this mean for you and your website? It means that you should spend more time focusing on building fewer, high-quality links as opposed to building a large number of low-quality links. This is because the first type of links will improve your site’s ranking and quality over time, whereas the second type of links will have little to no effect.
How to improve relevancy: Focus on building links from relevant, high-quality pages
Data speaks. Link relevancy trumps volume for SEO according to new research from Searchmetrics. The study, which analyzed the top 30,000 search results globally, found that link relevancy is a more important ranking factor than link volume.
This is good news for small businesses and content marketers who may not have the budget or resources to generate a large volume of links. The study found that a small number of high-quality, relevant links is more valuable than a large number of low-quality, irrelevant links. According to the research, links from sites with a domain authority of 33 or higher were more likely to boost search rankings than lower-quality links. Using data from Majestic and Moz, Searchmetrics found that pages with 1% of their inbound links coming from authority sites saw a
Conclusion: Data speaks Link relevancy trumps volume for SEO
Search engine optimization has been a hot topic for years now, with businesses vying for those ever-elusive top spots on Google. The competition is only getting more fierce as the internet becomes increasingly saturated with content. In this cutthroat environment, how can businesses make sure their content is being seen by the right people?
The answer, according to recent data, is to focus on quality over quantity. A study of over one million search results found that the number of links pointing to a website was not the most important factor in determining that site’s ranking.
